Posts Tagged ‘Business’

Why Foreclosure Consulting Business Is Hot

Article by Kyle Ransom

The after effects of the greatest mortgage meltdown in history have changed the dynamics of the real estate industry probably forever. Housing sales continue to slump, less future homeowners can qualify for a loan, and foreclosure filings continue to rise. Though the current snapshot of the industry looks painfully dismal on the surface, opportunities await the savvy businessperson.

Why consider a Foreclosure Consulting Business? A foreclosure consulting business offers great income potential, is easy to start and run, and fills a huge demand to help people in pre-foreclosure save their homes.

Did you know that as of mid year for 2007 there has been an average of 925,986 foreclosure filings? At that current rate, it is estimated that over 1.8 Million foreclosures will be carried out by the end of 2007. If you think about it, that is a lot of foreclosures. A light bulb should also go off to factor that also equals a lot of foreclosures needing to be stopped. This means that foreclosure consulting businesses are needed because homeowners need help to stop foreclosures. Now I am not taking about the Foreclosure Consult who is really a real estate investor who goes around asking homeowners to sign their property deeds over to them. A true foreclosure consulting business will never request that homeowners sign over their property deeds. No Sir, I am talking about legitimate Foreclosure Consultants who work as a liaison between the homeowner and the mortgage lender/ bank to negotiate forbearances or a loan workout plan. This allows the homeowner in pre-foreclosure situation to keep their homes.

Even if the foreclosure process has started foreclosure consulting businesses offer trained professional Foreclosure Consultants who know how to help the homeowner stop foreclosure. Often times Bankruptcy Attorneys encourage homeowners to file a bankruptcy to stop foreclosures. A bankruptcy is very hurtful to the homeowner’s credit and takes 7 long years to recover. Foreclosure Consults offer better solutions over filing bankruptcy to stop foreclosures.

Foreclosure consulting businesses provide a service that is in great demand for a severely underserved market, the distressed homeowner facing foreclosure. Literally hundreds of thousands of distress owners desperately need this service but there are only a handful of foreclosure consultants fulfilling this great need for the demand. Therefore the market for a foreclosure consulting business is wide open.

Starting a foreclosure consulting business is ideal for real estate professionals who have experience as mortgage brokers, real estate agents, real estate investors, etc. Also, this is a great business for stay at home parents and persons running a home base business. I have trained many people on how-to start a foreclosure consulting business and seen them make six figure profits in less than weeks and months. Make no mistakes about it; the need for the demand is very real and not extreme.

On average a beginning foreclosure consulting business could attract anywhere from five to fifty plus clients in a week. The Foreclosure Consultant has the luxury of setting their own service fees and typically collects upon signing on to provide services. Which I always recommend to collect money upfront for services being rendered. When you hire an attorney do they tell you to pay later? Exactly, the service being offered by foreclosure consulting businesses are not legal services or advice but expertise that the homeowner needs to save their homes. Therefore, homeowners typically have no problems with paying retainer fees to have their foreclosures stopped.

To learn how-to start, operate, and grow a foreclosure consulting business visit Ransom Enterprizes, LLC. They offer complete step-by-step foreclosure training programs for foreclosure consulting business http://www.ransomllc.com/foreclosuresforprofit.html.

Foreclosure consulting business is in hot demand today and is on track to be the next big business idea for 2008. Presenting opportunities for a huge need, unlimited income potential, and endless streams of clients. Foreclosure consulting business is hot.

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Foreclosure Loans Offer Great Business Opportunities For Every Realtor

Most of us keep on searching for our paths of success and don’t even know a bit about other things. Everyone needs to be very active and vigilant in searching for greater means of earning, and how to boost one’s status. For the sake of reaching at new horizons, you have to fly higher and search for greatest possible things around. Living in United States gives you an opportunity to always explore something new and useful. If you ask me about any of such things then I would definitively recommend you about Real Estate Investment and its possible outcomes. Here are Private Money Lenders with a facility of Foreclosure Loans, to let you buy a comparativey brand new house and let yourself indulge in auction for great purpose.

Foreclosure is a process of letting any residential or commercial prosperity in the process of auction. There are so many houses that go under the foreclosure activity, due to non-payment of bank loans by its owners. Therefore banks send them legal notices of foreclosure as they have to recover their loan money. It is an ideal time for real estate investors, to get Foreclosure Loans from Private Money Lenders and involve in process of bidding and purchases. It is for your great entry into world of Real Estate Investment Business, and you can get a very good house and repair a little bit over it and then resell it at great rate.  Foreclosure process is not as simple as it seems to so many people, and it involves a lot of understanding and optimism.

Foreclosure Loans are specifically designed for dealing in houses that are under such process. You are not supposed to haste for anything and learn the art of dealing in properties quite gradually. There are three stages on the process of Foreclosure. A time period before the actual bidding process and that is called pre-foreclosure and you can have lot of chances to select some good properties for your participation.  Then you can select a property and let your lenders know about your intention. The next step comes with the active involvement of your lender when they are going to send their independent evaluators for proper and professional investigation over any property.

If you can’t make a choice before the process of foreclosure then there is no need to worry. You can go to the auction place and watch the entire action in front of you. It would be a great understanding and learning for you then you would be able to make a final judgment, as if you are really willing to buy that property for the sake of investment. Then you can look at the minute details of that house and then track down the new owner. You can go to him and ask for a post-foreclosure deal. It is also a great time for you to get your share of Foreclosure Loans, and purchase that house for the sake of earning profit in coming days.

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How to Grow Your Foreclosure Cleanup Business Making It a One-Stop Shop

Article by Cassandra Black, CEO, Foreclosure Cleanup, LLC and Foreclosure Cleanup Consultant

How to Grow Your Foreclosure Cleanup Business by Making It a “One-stop Shop”

In business, you can’t be everything to everybody, but you can offer a host of services that can make your foreclosure cleanup business the go-to company for industry services. Learn how to position your company for growth as a one-stop shop.

In business, you can’t be everything to everybody, but you can offer a host of services that can make your foreclosure cleanup business the “go-to” company for services in your industry.

A foreclosure cleanup business handles everything from changing locks on doors, windows, and other entry points, to securing and boarding up windows, doors and crawl spaces, to performing trash-outs and interior and exterior cleaning of properties, to yard maintenance and limb removal, gutter cleaning, pressure washing, completing vacancy, occupancy and cash-for-keys inspections, painting, minor repairs, pool securing and cleaning, adding tarps to leaky roofs, and more.

Becoming the Source

There are so many services that can be offered under the foreclosure cleanup umbrella. And while it’s smart to niche your services when just starting your business (remember, we discussed this in a previous newsletter), you can still effectively act as a channel, the vessel, for a plethora of services that will give your customers what they need, when they need it, when it comes to foreclosure cleaning services.

Read on to find out how to position your foreclosure cleaning business to be the primary one-stop shop, the main source, for your customers. Further, learn how to protect your business from liability as you grow your enterprise.

Foreclosure Cleanup: How to Become a One-Stop Shop

You can easily become a one-stop shop foreclosure cleanup business by implementing in-house subcontracting or referral procedures to handle multiple jobs. How? Structure your business so it can seamlessly utilize the services of outside contractors. For example, if you want to offer pool cleaning, but don’t have the equipment to offer the service, seek out qualified pool companies and establish a rapport with those companies.

You don’t have to actually perform all the services that your business offers; you simply have to become versed in finding qualified individuals or companies to do the jobs. You will also want to ensure the outside contractors have the proper credentials required for their industry before establishing a formal working relationship with them.

Get It in Writing

Ensure you use properly worded, written agreements, whether or not you decide to subcontract or refer out jobs. The written agreements will protect you and your business from liability should something go wrong on a job.

Much success in establishing your foreclosure cleanup business as a one-stop shop for your customers.

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How to Target Luxury Clients with Your Foreclosure Cleanup Business

Article by Cassandra Black, Consultant/Author, Foreclosure Cleanup Industry

How to Target Luxury Clients with Your Foreclosure Cleanup Business

The luxury market has not been spared from the foreclosure crisis ripping through the U.S. High-end homes need foreclosure and real estate cleaning services on every level. Here are some tips to help you effectively target the upper echelon with your services.

According to RealtyTrac, a foreclosure listing and data tracking online portal, almost four million foreclosure filings were reported in 2010, an increase of 23% from 2008. The luxury market has not been spared from the foreclosure crisis ripping through almost every state in the U.S. Just recently, a sprawling Virginia mansion (previously owned by John Kluge, once deemed the richest man in the world) was sold on the courthouse steps at a mere 15% of its once estimated 0 million dollar value.

As a foreclosure cleanup business owner, you can plan to target luxury clients with your foreclosure cleaning services. Foreclosure trash-out companies handle the maintenance, cleaning up and clearing out of real estate that has been foreclosed on or that is in the pre-foreclosure process. Services can include everything from trash-outs, to interior and exterior cleaning, to lawn maintenance and vehicle removal, to painting, roof work, minor repairs, gutter cleaning, pressure washing inspections and more.

Luxury homes going through the foreclosure process will need the same services as other properties, but often on larger scales.

Targeting Luxury Properties with Your Foreclosure Cleanup Business

As you prepare to target luxury foreclosures with your foreclosure trash-out and cleanup business, reach out to real estate professionals who are luxury market experts. As a previous card-carrying member of the Institute for Luxury Home Marketing, I can attest to the fact that your marketing material for these professionals really needs to be top-notch to raise an eyebrow.

Co-op Advertising Can Save You Money in Reaching Luxury Market!

Get creative in your advertising efforts when targeting luxury clients with your services. For example, consider partnering with more formal, established companies and perhaps devise a marketing campaign consisting of “co-op” advertising so you can reach this client group without spending an arm and a leg.

What is Co-op Advertising?

Co-op advertising is when two businesses in a like industry partner in their advertising efforts for a campaign and split the cost. Though generally used in the manufacturing industry, companies across the board can benefit from this effective advertising tactic.

In a co-op advertising arrangement, both businesses will get exposure for half the cost, a welcomed savings for smaller companies seeking to gain exposure for their business in the luxury arena.

For more information on co-op advertising, visit the Small Business Administration’s website. For more information on the foreclosure cleanup industry, visit the Foreclosure Cleanup Industry’s website.

Much success to you targeting the luxury market with your REO cleaning business.

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How to Get Free Advertising for Your Foreclosure Cleanup Business

Article by Cassandra Black, Foreclosure Cleanup, LLC

One of the best forms of advertising for a foreclosure cleanup business is non-paid advertising: public relations (“PR”). There are several forms of PR, but one of the most effective forms is the writing of a press release.

Tell the World

When you first open your company’s doors, announce your grand opening to the world via a simple press release. This will be a story that you will write and pitch to local media outlets. You don’t need to pay someone hundreds of dollars to create a press release for you. With a little research, you can easily do it yourself.

The trick to writing an effective press release (one that will get picked up by the media) is to have the story focus on something else and NOT your business. You will plop your business’ name in the story “as an aside.” Make sure the story is newsworthy, timely, and interesting.

Contact Journalists Directly

A good way to get media coverage is to contact local journalists directly. Our foreclosure cleanup company landed a story on a local television station because we pitched them with a story idea via email. Within the email, we gave them two angles from which they could report the story. Below is the actual email we sent to several local television and newspaper outlets:

“Dear Sir or Madam, Are you interested in doing a story on foreclosure cleanup in Clayton and South Fulton counties? (Another angle could be “Local Business Owner Assists with Voter Registration Drive.” I’ve blogged on the voter registration drive volunteer effort and uploaded photos from the drive at this link. Feel free to use the photos on the blog as necessary.) Simply give me a call at OUR PHONE NUMBER for a verbal quote. Thank you for consideration. Sincerely, MY NAME.”

We received a call from a reporter at a well-known television station less than two weeks after sending the emails. We set up a television shoot at a local home needing foreclosure cleanup work. The story ran a few weeks after, all thanks to the simple email pitch we made to local journalists.

Win-Win

Free press is a win-win for your company and media outlets. Television stations, newspapers, magazines and radio stations are in the business of reporting information: information that is of interest and that is timely.

Easy to Write

Press releases are easy to compile and very effective. Just remember these key points when pulling together a press release for your foreclosure cleanup business:

–write about something timely, newsworthy, and interesting;

–try to keep your press release to one page;

–proofread the press release thoroughly;

–mention your company name as an aside; and

–do your research if you don’t feel you can churn out decent writing for publication.

Press Release Distribution

There are quite a few free press release websites where you can upload your foreclosure cleanup press release for distribution. You can sign up on websites like PRWeb, PR Log, EWORLDWIRE, and varying other similar press release sites.

Some sites are free and some have a nominal distribution fee. You can decide which ones to use based on your budget and needs. I suggest starting out with the free ones. That’s the whole point of non-paid advertising.

Exposure for Your Business

Once you upload your press releases to the Internet via websites like these, news organizations (both large and small) will have access to them and may pick them up. Not only news organizations, but other relative websites may pick up your press releases and place them on their websites for their visitors (more exposure for your foreclosure cleanup business!). This tactic will get your company more visibility on the Internet.

For local visibility in your city, send press releases directly to your local media outlets.

Timely and Pertinent

Remember, a press release is not an advertisement; it’s, quite frankly, a sly way to get a mention in the news media by contributing something timely and pertinent. Don’t tout your foreclosure cleanup company, just write about something relative to your industry and mention your company’s name, via, preferably, a quote.

Sample Paragraphs and Headline

See below sample headline and paragraph of a press release to get you thinking:

Sample Headline: Foreclosure Vandalism on the Rise in Fiction County

Sample Paragraphs: Almost 300 homes are in foreclosure in the 51st district of Fiction County. Abandoned homes fill over seventy percent of Any Street, once a thriving block running parallel to Main Street. The local police department has brought in extra manpower to keep up with the newest crime: vandalism.

According to Ms. Anybody of Anybody’s Foreclosure Cleanup in Fiction County, “Most of the homes we clear out on have been vandalized. Ripped out HVAC units, kitchen cabinets, even missing toilets and sinks are not an uncommon sight.”

See how you can just slip your company’s name in there. It’s the subtle mention of your company name you seek in a good press release. But, again, your press release needs to be newsworthy, pertinent to the area you hope to target, and professional in presentation.

Web Resources

There are tons of websites out there you can visit to see samples and to get more advice on setting up and writing effective releases. Surf the Internet a little using key words like “press release samples” or “how to write a press release.” Soon you will be able to churn out timely, interesting, newsworthy content that will get your foreclosure cleanup company’s name in front of potential clients.

Remember, press releases are free advertising — “free” being the operative word, especially if you are in the start-up phase of your foreclosure cleanup business! Use them as much as you can to get needed exposure for your foreclosure cleanup business.

Good luck!

AP Correspondent Haven Daley rode along with sheriff’s deputies responsible for evicting foreclosed homeowners. Last year they’d get a few foreclosure-related calls every week. Now they’re evicting dozens of homeowners weekly. (Oct. 29)

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